Jay Chou, The Era World Tour in North America (2010 – 2011)

2018-09-17 09:58:15 browes:  

Jay Chou, also known as the "King of Mandopop," is one of the most influential entertainment figures in the mandarin speaking world. Jay Chou has released numerous chart-topping hits in Taiwan and China, having sold more than 30 million albums worldwide. A musical and cultural icon, Jay Chou has also starred in and/or directed numerous films, including Initial D, Curse of the Golden Flower, The Green Hornet, Kung Fu Panda 3, Now You See Me 2 amongst other films and television shows.
At the end of 2010, during the Christmas and New Year Season, Jay Chou toured in North America as a part of his The Era 2010 World Tour. Jay Chou and his team visited the cities of Vancouver, San Jose, and Los Angeles and held events each attended by over 10,000 fans. For these performances, Jay Chou’s team consisted of over 100 dancers, singers, audio and visual professionals among other members of the crew, and due to the scale and specificity of the events, demanded the best project logistics capabilities. To create an impactful experience for his fans, these performances utilized innovative, state of the art technologies, where massive equipment was needed to generate 360˚ 3-D visual effects on stage, including extremely large LED screens, a specially designed stage that can swing, slide, and rotate, as well as many other equipment items, costumes, instruments, devices and more.
Contracted by the host and organizer for these events, Great Way was the party responsible for logistics, and formed specialized operation teams for the tour and for each show. The routes were complex, and the time schedule was tight. There were challenges because of lengthy stage build-up and break down cycles. But Great Way was able to offer the best logistical experience due to its flexibility, attention to detail, and professionalism. The shipment of material and equipment was first transported to Vancouver from numerous locations in Asia such as Taipei and Shanghai and made their way across the globe in ocean freight containers, via air cargo and through other methods and solutions customized based on the specifications. Then, after the first show, these items were consolidated and loaded onto trailers for ground transport and made their way across border and customs into the US for the next events, first in San Jose then in Los Angeles. After the tour, the equipment was reorganized and returned to their respective destinations. In preparation for each show, Great Way established extensive plans and focused on providing comprehensive solutions. The especially short time frame between the Vancouver and San Jose shows and the large variety of items required the Great Way teams to be agile, capable of dealing with customs bureaucracy and other contingencies for a highly complex project. All shipments and the tour were completed without any delay and issues, and Great Way’s professional service and expertise was praised by both the event organizer and the performance group.


1. Jay Chou The Era World Tour poster (photo by the event organizer)


2. Jay Chou The Era World Tour live performance (photo by PG)


3. Jay Chou with backstage staff and volunteer in L.A. concert (photo by Jessica Gu)



4 and 5 - Breakdown of the stage and set and repacking into trailers (photo by PG)


6. Inland fleet of 6 x 53' trailers for crossing border transport from Canada to the U.S. (photo by Great Way)